Reaching teachers directly is a competitive advantage SchoolMedia offers brands.
Teachers uplift and transform society by the very nature of the role they play in society. They are an integral part of any school, and its efficient running. They play a role on the School Governing Body (SGB) and the managing of the school.
It is important that teachers themselves are constantly upgrading themselves through courses and keeping up to date with new teaching methods. Teachers help each other and the learners they teach. The Department of Basic Education (DBE) supports teachers as does the South African Democratic Teachers’ Union (SADTU), which also provides a code of conduct for its members.
This well-educated group of people are also influencers in the lives of the learners that they teach. SchoolMedia offers brands the unique opportunity to place their services or products directly into the hands of this group. By reaching teachers directly, brands can communicate to them and they can become brand ambassadors for the products to the learners. Reaching teachers directly is a competitive advantage SchoolMedia offers.