Exclusive access to schools and universities in South Afica

SchoolMedia’s solutions for brands reaches and influences learners though their unique access to over 9 000 schools.

In South Africa in 2012 there were:

  • 12 428 069 learners enrolled
  • 25 826 educational institutions
  • Served by 425 167 educators
  • 11 923 674 learners were in public schools
  • 504 395 learners in independent schools

All South Africans have a right to basic education. Its’ Constitution’s Bill of Rights make it an obligation of the State to make education available and accessible.

However, the 40 years of Apartheid education has left the education in the country with large backlogs. For example, 9 million adults are functionally illiterate in South Africa. Government is investing in education to address the backlog and the country has one of the highest rates of public investment worldwide.

Action Plan 2014: Towards the Realisation of Schooling 2025 is the government’s strategy to improve education for learners and educators. The focus of the plan is literacy and numeracy and it has very specific guidelines on what is taught at school. This, it is hoped, will close the divide between the poor and the better-resourced schools.

In South Africa the National Department of Basic Education focuses on primary and secondary education as well as early childhood development centres. The Department of Higher Education and Training is responsible for tertiary education, technical and vocational training.

Central government provides the national framework for school policy, while administrative responsibility lies with the provinces. The provinces also all have their own education department.

At grass roots level, schools are governed by School Governing Bodies (SGB) which comprise of parents, the principal, teachers and non-teaching staff and learners (if a secondary school). The day-to-day running of the school is managed by the principal, teachers and non-teaching staff.

The SGB ensures the school runs efficiently. It plays a key role in policies regarding the school such as language, fees, code of conduct, etc. Through its partnership with the National Association of SGB (NASGB) as well as its footprint across the country, SchoolMedia’s solutions for brands reaches and influences learners though their unique access to over 9 000 schools.