SchoolMedia is exclusively targeting Africa’s youth by providing access to schools and universities in South Africa. With more than 60% of Africa’s population aged between 15 and 25 years old, the continent is a marketer or brand manager’s dream.
It is estimated that Sub-Saharan Africa’s population is becoming more youthful and that the number of young people will not decline within the next 20 years. By 2025 Africa will have the biggest working age population in the world. Getting your brands into their hands at a young age translates into early adoption of your product.
In South Africa about 66% of the population is made up of young people below the age of 35 years, with the South African National Youth Policy defining youth as “persons aged 15–34 years”.
In the country 18.5% are between 10 and 19 years old and 24% are between 15 and 24 years old (StatSA).
- Challenges the youth face include:
- unemployment rates,
- HIV/AID infection rates and barriers in accessing HIV prevention, treatment, and care and support services
- gender based violence,
- lack of control over financial resources,
- restricted mobility,
- care responsibilities, and
- an increase in youth headed households.
Unemployment is one of the biggest challenges the youth faces:
- 70% of youth are unemployed,
- 45.4% of male and 55% of females in the 15 to 24 year age group unemployed, and
- Only 33% of businesses owned by the youth.
However, almost 90% of young South Africans have access to:
- formal housing,
- potable water,
- proper sanitation,
- electricity, and
- communication (landline, cellular phones and/or internet access).
The National Youth Policy prioritises the needs of young people in terms of:
- Health and well-being,
- Economic participation, and
- Social cohesion.
The youth of South Africa are at the heart of its future. While the country’s youth faces challenges, they are a powerful force for economic development and positive change. However for this to happen it is necessary to invest into the youth.
Information needs to be delivered to the youth across the spectrum of these challenges to ensure they are informed so they can address their challenges. SchoolMedia provides the platforms to reach the youth and to engage and assist them in meeting these challenges head on. SchoolMedia exclusively targets Africa’s youth by providing access to schools and universities in South Africa.