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EPWP’s Exit Strategy

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When you’re tasked to communicate two different messages to two different audiences about one brand, you make sure you bring your media bag to work.

The EPWP’s exit strategy campaign was communicated using print, radio, SMS, USSD and activations as the main media. It ran for 9 months informing the general public about the government’s efforts to empower its people, whilst also informing the other 18000 stakeholders about the workings of the program and how it would benefit them.