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Adidas Instagram Campaign

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The Adidas Instagram campaign was created using the principle of the three Ps; Pout, Picture, Post in Adidas gear.

Targeted at female learners in grades 10 to 12 based in schools around Gauteng, the campaign was pushed into full swing by using female influencers for the call to action.
The battle for Insta likes and the chance to win a prize generated participation from 200 schools.
Participating schools received signage as a gift of gratitude for their efforts.