Living in the millennial generation means businesses must think strategically about how to engage the youth. How can you as a business owner do this when the youth are more concerned with the latest hashtag than your clever campaign? Khethi Ngwenya, Managing Director of School Media shows us how to effectively talk to the youth market.
You can catch it on BusinessdayTV, DSTV Channel 412 at the following times: Tuesday at 10:00, Thursday at 14:30 or 17:50 and Friday at 10:30. If you miss any of these, you can also find it here. http://www.businessdaytv.co.za/shows/masterclass/